10 tricks for persuasive writing

Even if you’re not a copywriter, knowing the psychology of persuasive speech is helpful for everyone. We all write emails, and sometimes we have to sell people on ourselves or ask for something. Nick Kolenda created this 7-minute video on clever techniques in copywriting to boost sales. He explains how to replace vagueness with concrete examples, positive framing, and how to create mental imagery in the reader by adjusting the distance between words. It’s interesting and informative and I’ll probably rewatch it a few times. — CD