Psychology of pricing

This breakdown of pricing tactics is useful to check out, even if you are not a marketer. I learned that consumers respond to alliteration in prices, like “two t-shirts for $25” because it just feels right. Which I agree with! Also, be precise with large prices — like in real estate transactions — $362,978 is better than $350,000. Why? We associate precise numbers with small values. If you sign up on Nick Kolenda’s website with your email address, you’ll get access to his other psychology + marketing PDFs, like Choice Psychology, Font Psychology and Color Psychology. — CD