Small obsessions

Like the podcast 99% Invisible, the newsletter/blog Inconspicuous Consumption pays obsessive attention to minor details that most people don’t even see. For instance: long essays on whether the final button holes on shirts should be vertical or horizontal, or Where Should the Apostrophe Go on a Vertically Lettered Sign?. More on ashtray designs, the colors of butter, security envelope patterns. The less significant the details are, the more attention they get. Entire worlds can be glimpsed at the end of an office stapler. The tagline for the site is Big Enthusiasm for Small Details. Few who descend down these rabbit holes return the same. — KK