Worse on Purpose

I’ve been burned by buying a “buy-it-for-life” brand only to discover the company and the logo were sold years ago. Worse on Purpose rates 215 brands — tools, bags, apparel, eyewear, and footwear — as either Approved, Watchlist, Former Great, or Avoid. A sample: Ray-Ban is designated “Avoid” (“Priced as luxury, produced to commodity standards”). Another example: Peak Design is designated “Approved”, (because it is still founder-owned). — MF